Founded in 2010, Warby Parker is a shining example of how prioritizing purpose can lead to a thriving brand and healthy bottom line.
But behind its bar none customer experience and popular “Buy a Pair, Give a Pair” program is an organizational culture designed to feel small, tight-knit, and rewarding. The company’s attention to its people has made it one of the most sought-after employers in the world and has enabled them to avoid the common pitfalls of scaling from a startup to a large business. The key to this success is a focus on onboarding, communication, celebrations, mission, and learning to keep employees happy and engaged.
Warby Parker is constantly asking how they can do more and make a greater impact—and that starts by reimagining everything that a company and industry can be. The lifestyle brand aims to demonstrate that a business can scale, be profitable, and do good in the world— without charging a premium for it. Since the day the company launched in 2010, Warby Parker has pioneered ideas, designed products, and developed technologies that help people see. They offer everything you need for happier eyes at a price that leaves you with money in your pocket, from designer-quality glasses and contacts to eye exams and vision tests, and you can meet them online, at their stores, or even in your home. Wherever and whenever you need it, Warby Parker is there to make exceptional vision care simple and accessible. (Delightful, too.) Ultimately, Warby Parker believes in vision for all, which is why for every pair of glasses or sunglasses they sell, a pair of glasses is distributed to someone in need through Warby Parker’s Buy a Pair, Give a Pair program. As of 2020, over eight million pairs have been distributed. (via B Lab)